Hi, I’m Callie!

I’m a Pennsylvania dairy farm kid now living in central Indiana after a few years in the Mt. Rushmore state.

Over the past 6 years, I’ve built a career in strategic communications and marketing for food, ag & rural.

I take pride in asking the right questions and blending creativity and strategy to exceed expectations.

I’m a backroad traveler, county fair fan from way back, and a huge believer in the power of oddly specific playlists to get a job done (& have a little fun in the process).

Check out some of my work:

My Experience

I am a proven strategic communications and marketing professional with experience across
non-profit organizations, food manufacturing, and farmer-owned cooperatives.

I build trust by prioritizing relationship building, and drive impact by keeping a pulse on both organizational goals and the technology and tools available to help us achieve them.

Sept. 2022 - Present

Digital Marketing & Communications Manager, Ceres Solutions Cooperative | Indianapolis, IN

REMOTE ROLE WITH TRAVEL

Leading the strategic development, execution and measurement of digital marketing & communications efforts for a 100% farmer-owned energy and agronomy cooperative:

  • Managing social media & analyzing metrics

  • Building strong relationships with subject matter experts by developing a thought leadership/brand advocacy employee group

  • Leading digital marketing planning and execution against business objectives

  • Stakeholder communications, internal communications and public relations

  • Advising and supporting executive leadership in messaging for stakeholder groups

  • Led the launch and management of the Field Points podcast

Dec. 2019 - June 2022

Communications Coordinator, Valley Queen Cheese | Milbank, SD

  • Developed comprehensive internal communications and community relations campaigns.

  • Led a complete website overhaul from RFP process to completion.

  • Worked directly with executive leaders to develop key messages and execute on key priorities for stakeholder groups.

  • Managed social media platforms and worked with a number of vendors, agencies and other partners.

Feb. 2018 - Dec. 2019

Industry Relations Specialist, American Dairy Assoc. North East | Harrisburg, PA

REMOTE ROLE WITH TRAVEL

Covered a 6-state territory and worked directly with dairy farmers and industry professionals.

  • In addition to hosting farmer meetings to provide checkoff updates, I also prepared farmer talking points and hosted farmers at media events including NFL “Fuel Up to Play 60” events, local school breakfast programs, and more.

  • I also developed social media trainings for farmers to help them share their stories with authenticity and positive messaging.

Penn State University, B.A. in Journalism

Internships:

PA Dept. of Agriculture Press Office
Dairy Farmers of America
Penn State Student Affairs
Penn State Extension
American Dairy Assoc. North East

Involvement:

PRSSA Chapter President
Daily Collegian Staff Writer
Parks & People South Africa Study Abroad
Lion Ambassador
Penn State Cheese Club

June 2022 - Sept. 2022

Social Media & Digital Coordinator, Weaver Popcorn Manufacturing | Indianapolis, IN

HYBRID ROLE WITH TRAVEL

  • Developed a social media presence.

  • Captured photo content and employee interviews.

  • Worked directly with executive leaders and HR to develop employer brand content strategies.

  • Built employer branding ad campaign across social, digital, and radio.

2015 - Present

Freelance Writer & Photographer

I’ve been contributing to national and regional ag publications for nearly 10 years, including Progressive Cattleman, Progressive Dairyman, Nebraska Cattleman, Santa Gertrudis USA

Involvement & Development:

President, National Agri-Marketing Assoc. Mid America Chapter
5-year 4-H Volunteer (project leader & judge)
Board Member, Milbank Area Chamber of Commerce
President, Valley Queen IMPACT Committee
Junior Achievement Volunteer
Leadership South Dakota Class of 2021
Agribusiness Council of IN Emerging Professionals Leadership Program
(current class member)
EVOLVE Mastermind 2X participant

Sept. 2020 - Present

Marketing & Branding Consultant, Rural Brand Builder

I’ve been working with ag & rural business owners for more than four years as a strategy consultant and content creator.